Sweet Turns began with a love of family days in the mountains. Founder Connie Boone was looking for cold-weather accessories that were warm, well-made, and full of personality. When her son called out to her on a ski day about the “sweet turns” she was making, the name stuck.
Today, Sweet Turns is entering a new chapter with its HQ in Bend, Oregon. Surrounded by mountains, trails, and a community that spends time outside year-round, we’re building on what made the brand special: comfortable, distinctive pieces that make it easier to embrace a cold day.
As the collection evolves, our goal is to bring that same sense of warmth and joy to more of the moments spent outdoors -- from ski trips and snowy walks to everyday winter routines.
Here’s to getting out there and making more sweet turns.